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Media buying is now the easy part. In 2026, the buying itself is piping. The levers that actually move a DTC account are creative, offer, and conversion rate, and the platform keeps getting better at rewarding
Media buying is now the easy part. In 2026, the buying itself is piping. The levers that actually move a DTC account are creative, offer, and conversion rate, and the platform keeps getting better at rewarding
Everyone can run a search campaign. Almost nobody can tell you whether it worked. That is the whole job. Google will happily show you a 6x ROAS built almost entirely out of people who already knew