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In the early 1900s, advertising pioneer Helen Lansdowne Resor helped popularize a new idea: people are more likely to pay attention to something that genuinely interests them than something that simply asks for their attention. Decades
In 1968, Stewart Brand published the Whole Earth Catalog — a now-iconic publication that inspired generations of builders to think differently about what they could create. Decades later, Steve Jobs would call it “one of the
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